The rise of Apple under Tim Cook
When Tim Cook became Apple CEO on 24 August 2011, the consensus was clear: nobody could follow Steve Jobs. The market agreed. Within 18 months, Apple's stock had fallen 40% from its peak. It was underperforming both the S&P 500 and the Nasdaq. Wall Street openly questioned whether Apple's best days were over. And now he's announced that he's handing the keys to John Ternus, a 25-year Apple veteran from hardware engineering. Since Tim took on the job, Apple stock has risen 2,197%. But it wasn’t an easy ride. Far from it. Watch the data visualisation to see.
When Tim Cook became Apple CEO on 24 August 2011, the consensus was clear: nobody could follow Steve Jobs. The market agreed. Within 18 months, Apple's stock had fallen 40% from its peak. It was underperforming both the S&P 500 and the Nasdaq. Wall Street openly questioned whether Apple's best days were over.
And now he's announced that he's handing the keys to John Ternus, a 25-year Apple veteran from hardware engineering.
Since Tim took on the job, Apple stock has risen 2,197%. But it wasn’t an easy ride. Far from it. Watch the data visualisation to see.